Whether you are sending a personal postcard or a mass marketing mailer, plastic postcards are definitely the next big thing. The evolutionary next step in postcard technology, they are tougher, more attractive, and affordable. In fact, if they are properly disposed, plastic postcards are actually environmentally friendly. Businesses are slowly shifting away from cardstock to plastic when sending marketing mailers to their prospective customers. One of the most common reasons cited for that is plastic postcards manages to generate more customer responses. In this post, we will elaborate on these advantages and reveal why plastic is the new material of choice for postcards. Without further ado, the following are top 5 reasons why plastic postcards are steadily increasing in popularity.
More Durable and Waterproof: Paper gets wet and they also get damaged when folded or creased. Plastic postcards, however, are completely waterproof. It’s plastic, so there is no risk of water damage. When sending out mass mailers, water damage is a real threat. Thousands of marketing mails get destroyed inside leaky letterboxes and during transportation all thanks to rain. Apart from being completely waterproof, plastic postcards are also more durable. They retain their look for years and hold onto their color pretty well. In the end, when you send out plastic postcards, you can rest assured that these won’t get damaged during the shipping process.
They Are Easily Recyclable: Unlike paper, plastic recycling is much easier and requires fewer resources. From offices to streets, there are recycle bins for plastic cards pretty much everywhere. If they are responsibly discarded, plastic postcards are easily recyclable. If you want to do your part, make sure to buy plastic postcards only from sellers that make them from recycled plastic.
Plastic Postcards Are More Attractive: Plastic cards hold on to their look pretty well and their smooth surface makes the colors pop. This is why plastic postcards almost always look better than their paper counterparts. Plastic cards can also have transparent and translucent sections, which adds a certain depth to the overall design.
They Are Affordable: A lot of people believe that plastic postcards are much more expensive than paper postcards. However, there are plenty of online stores that sell affordable die cut plastic postcards to businesses and individual customers. When buying a few postcards, the price difference between paper and plastic is noticeable. However, the price difference reduces to a point that it’s negligible when you order in bulk. This is because producing paper postcards in bulk requires a lot of effort and time. That’s why the price of each paper postcard does not reduce significantly even when you order in bulk.
Businesses Get More Responses: Businesses send out thousands of plastic postcards to their customers and prospective customers. A lot of these businesses claim that plastic postcards are much more effective in generating positive responses from the customer when compared to traditional paper postcards. This means businesses need to send out fewer cards, which saves them money on postal charges.